Launching a Composable Commerce Product for an E-Commerce Boutique

Client

The client is – or rather, was before its acquisition – an e-commerce boutique specialising in SAP Hybris technology. This technology is highly flexible but expensive and slow to implement, and is therefore only purchased by the largest brands. The company's management aims to grow its customer base without reducing margins by competing with mass-market products.

The Challenge

Emerging in the market are composable commerce technologies that maintain the flexibility the company is known for, while radically reducing the time needed to implement changes. Their deployment involves costs (partnership, training, team formation, building an accelerator), which is why the board has commissioned me to test this concept.

Scope of Work

During the workshops, we formulate business hypotheses regarding the type and number of changes in the e-commerce applications of Polish entities, as well as their strategic significance for the company's competitiveness. We also establish hypotheses regarding the priorities of our target persona, the e-commerce manager.

After preparing the questionnaires, I meet with 25 e-commerce leaders from the leading Polish retail brands in the fashion, electronics, children's accessories, and grocery segments, as well as B2B in the construction materials and automotive parts sectors. I conduct in-depth discovery sessions aimed not only at answering our questions but also at understanding the business environment in which my interviewees operate.

Results

The outcome of my meetings is a brief for the board, on the basis of which the product is launched to the market.

Book a consultation